Tuesday, March 8, 2011

Apple's iPad 2 will continue to dominate tablet market, analyst predicts


According to Adam Leach, Ovum's principal analyst, Apple's upcoming iPad 2 will continue it's tablet dominance despite fierce competition from Google's Android OS until the year 2015.

"Apple clearly had first mover advantage. However, its competitors have been hot on its heals with a slew of tablet devices from big brand vendors such as Samsung, Motorola, HP, HTC and RIM, all of which have announced tablet devices which aim to replicate the Apple experience, which is notoriously difficult to match.” said Adam Leach.




"Much of the early growth of the tablet market can be attributable to the Apple iPad, a device whose sales constituted 90 per cent of the total market opportunity in 2010. The remaining 10 per cent of shipments in 2010 was made up of devices running variants of Google’s Android OS.” Adam continued.

Leach also discusses his view on Ovum's tablet forecast material about Honeycomb, Google Android's latest OS for tablets, along with other major companies' OS like HP and RIM.

"Ovum’s belief is that the platform dominance of Apple and Google will continue through 2011 and beyond. However, devices based on Google’s platforms will only overtake those based on Apple’s platform by 2015, when we forecast 36 per cent and 35 per cent market shares respectively, of a total market with shipments of about 150 million units in 2015.”

Will iPad follow Apple's iPod market boom? Does it really own the tablet market today and beyond 2015? What do you think?

1 comment:

  1. I have used i Pad and now i am deciding to pick up this i Pad 2 because it overcome some factors that were not present in i Pad 1...
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