Sony has revealed its development strategy as explained by Zeno Colaço, Sony's head of developer relations. They have revealed plans for “snackable” titles that gamers could download to their PSP Go in less than a minute, taking on Apple’s iPhone and iPod touch in the process. Sony announced its intentions to bring more developers to the PSP platform at the big E3 gaming show last month. And the move to simplify its development tools was seen as a hint of new PSP applications beyond games.
"One of the things that has been exciting in my time at Sony is the big shift changes we have seen – the latest is that consumers have been consuming digital content in a totally different way. Sony’s been working very hard to find our position in that and bring top-end gaming to not just the consumers who were there for the launch of PSP, but extending to an audience that is changing how it consumes entertainment and applications. We’re introducing new initiatives for the PSP which take it beyond traditional gaming, but still includes elements from gaming, and also includes new developers” Zeno Colaço, head of developer relations, SCEE"
To better encourage developers to dip into these mini-titles, Sony has has dramatically cut the cost of the PSP SDK by 80-percent. They’ve also removed many of the barriers that typically stand in the way of getting games published, including removing concept approval, streamlining the quality assurance process, and allowing for very low price points for new titles. It seems their stratefy is working, as apparently over 50 studios (including CandyStand and iPhone developer Subatomic Studios) are working on "new kinds of games and applications" that will be sold via a "specially-branded separate area" of the PlayStation Store accessible by PSP and PSPgo owners.
Unlike Apple’s, Sony's PSP SDK will not be free and will still require a team – albeit “a small team” says Colaço – Sony believes the changes will alter the restrictions of disc-based gaming. One of the only confirmed titles will be Subatomic’s Fieldrunners tower defense game.
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